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On today\u2019s web, you have to be at the top of your SEO game all the time to keep visitor traffic flowing to your site. SEO (search engine optimization) means tailoring your website to appear as high as possible in search results from major players like Google, Bing, and Yahoo!. <\/p>\n\n\n\n
Ideally, when someone searches for a keyword that\u2019s relevant to your business, you want your site to be on the first page of results. You\u2019ll want to consider these factors as you choose a web host, as they can impact SEO in various ways.<\/p>\n\n\n\n
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If a website is slow and takes much time to load, it is absolutely counted as a lack at the web host\u2019s end. Head of Google\u2019s Webspam Team, Matt Cutts, also highlighted the effect of page load time on website performance here<\/a>.<\/p>\n\n\n\n It is a universally acclaimed fact that if a website takes more than two seconds to load, visitors are more likely to switch to the next possible option. Hence website\u2019s page load time is a very sensitive factor for its reputation.<\/p>\n\n\n\n Moreover, a website with a high load time will get a high bounce rate that affects directly its search engine rankings. The slump in a website\u2019s SEO results in a lesser conversion rate.<\/p>\n\n\n\n A good web host decreases a website\u2019s load time by using the latest caching technologies that result in a high volume of traffic. Remember, decreased load time means more web views.<\/p>\n\n\n\n Some of the best online tools to measure page load time are:<\/p>\n\n\n\n Some web hosts have weird limitations. I had one client who hosts on a platform that doesn\u2019t give them access to their own .htaccess files. They had a limit of 1,000 redirects they can do when, in theory, that should be unlimited.<\/p>\n\n\n\n Again, this doesn\u2019t necessarily affect SEO on its own \u2013 but it could, depending on what you\u2019re trying to do with your website.<\/p>\n\n\n\n Make sure your host can handle all of the normal, day-to-day things you want to do on your site.<\/p>\n\n\n\n <\/p>\n\n\n\n The term \u2018downtime\u2019 refers to periods when a system or website is unavailable to users. This is incredibly frustrating to both you and your visitors and can be a further\u00a0strike against your site\u2019s rankings.<\/p>\n\n\n\n Therefore, you should aim for as much uptime as possible. Your hosting provider will have a direct impact on this \u2013 in fact, there\u2019s little you can do to increase uptime on your own. You\u2019ll have to rely on the reliability of your provider.<\/p>\n\n\n\n2. Hosting Limitations<\/h3>\n\n\n\n
3. Downtime<\/h3>\n\n\n\n