{"id":1588,"date":"2020-07-14T18:43:00","date_gmt":"2020-07-14T18:43:00","guid":{"rendered":"https:\/\/blog.gethost.co.zw\/?p=1588"},"modified":"2021-08-19T18:05:02","modified_gmt":"2021-08-19T18:05:02","slug":"5-reasons-why-your-emails-go-to-spam","status":"publish","type":"post","link":"https:\/\/gethost.co.zw\/blog\/5-reasons-why-your-emails-go-to-spam\/","title":{"rendered":"5 Reasons Why Your Emails Go to Spam"},"content":{"rendered":"\n

According to Statista<\/a>, more than half of all emails are spam.<\/p>\n\n\n\n

Most of the emails that get filtered to spam really are just spam. People would be annoyed if they had to manually filter through all of these emails, so Internet service providers (ISPs) and email services (like Gmail) set up filters to automatically block spam emails before they appear in the inbox.<\/p>\n\n\n\n

For that reason, you must do everything you can to ensure your messages are delivered to the inbox of the intended recipient. Fortunately for you, we\u2019ve compiled 5 reasons why your emails go to spam and what you can do about it! <\/p>\n\n\n\n

Let\u2019s dive in, shall we? <\/p>\n\n\n\n

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1. Your Email Servers Have Poor Reputation<\/h2>\n\n\n\n

Similar to the way you have a credit score that is based on the way you carry your personal finances, how often you pay things on time, and such, an email server has a \u201creputation score\u201d for its IP address. Major email providers such a Google & Outlook use AI in their email filtering, and part of the intelligence fed into these machine learning algorithms is the ongoing reputation of a particular email server\u2019s IP address. Companies assign an IP risk score to these servers which can be used to analyze user and content quality. These scores are elevated whenever malicious traffic or high spam is detected. This information is continuously monitored by major email providers and integrated into the intelligence feeds at Gmail and Outlook. <\/p>\n\n\n\n

This means even non-newsletter-type emails could be sent to the recipient\u2019s spam folder. There\u2019s nothing more tedious than trying to conduct business with someone via email and each message you send is going to their spam folder or customers who chat in because they didn\u2019t get a copy of their order confirmation, but later find it was in their Spam folder. <\/p>\n\n\n\n

What can you do about this? Well, you can host your email with a company that cares about maintaining a high IP reputation score! For instance, here at GetHost, we\u2019ve partnered with MailChannels to have your emails always delivered to the Inbox of your recipients. <\/p>\n\n\n\n

MailChannels uses sophisticated algorithms and machine learning to spot spam-like trends in a stream of outgoing email coming from mail servers and stop it in its tracks. <\/p>\n\n\n\n

Best of all, at GetHost, this feature is included for you at no extra cost<\/strong> with all our web hosting<\/a><\/strong> plans.<\/p>\n\n\n\n

Yes, that\u2019s right, all e-mail accounts you create under your hosting with us are backed by the MailChannels network. <\/p>\n\n\n\n

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2. You are not using DMARC, DKIM, and SPF in your DNS<\/h2>\n\n\n\n

Okay, if you\u2019re not a techie, you probably think that\u2019s word soup. No worries! <\/p>\n\n\n\n

DMARC, or Domain-based Message Authentication, Reporting, and Conformance is an email validation system that helps you stop email spoofing. It detects and automatically protects you from techniques used by bad actors in email phishing campaigns. <\/p>\n\n\n\n

DKIM is short for DomainKeys Identified Mail and is an email authentication standard created to enable senders to connect their domain name with their email using cryptographic authentication as a way to prove emails sent from this domain are<\/em> legitimately from that domain. For the average user, an email saying it\u2019s from PayPal, Apple, or Amazon might not obviously appear as a forged email. That\u2019s why it\u2019s important to protect your own domain from these attacks. In short, DKIM is a type of hidden technology that keeps people from sending emails saying they are Amazon and click here to reset your password when really Amazon didn\u2019t send that email. <\/p>\n\n\n\n

SPF is short for Sender Privacy Framework and is another technology used to detect and block email spoofing. Similar to DMARC, SPF isn\u2019t only an email validator but also a protocol and provides you with a strong defense mechanism. When there\u2019s an incoming email, the IP address from which the email was sent will be verified against the list of authorized IP addresses in that Domain\u2019s SPF records. Spammers and those sending out phishing campaigns are less likely to use a domain that has a published SPF record. <\/p>\n\n\n\n

You can follow our KB article here to setup SPF, DKIM, and DMARC<\/a> records for your domain. <\/p>\n\n\n\n

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3. Your recipient marked you as spam (maybe accidentally)<\/h2>\n\n\n\n

In many email clients, users have an option to manually mark emails as spam.<\/p>\n\n\n\n

If the person who you\u2019re trying to email previously marked your emails as spam, new emails that you send will also likely end up in the spam folder as well.<\/p>\n\n\n\n

Additionally, if you\u2019re sending out bulk emails, too many people marking your emails as spam can negatively affect your reputation as a sender. This can increase the chances of your emails ending up in spam even when you send to people who didn\u2019t mark you as spam.<\/p>\n\n\n\n

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4. Your Message Subject Lines Contain Trigger Words<\/h2>\n\n\n\n

If the subject line of your newsletter or message contains trigger words, the message will automatically be sent to spam. Trigger words are a term for verbiage that is designed or styled to catch the attention of the recipient. You can break down most trigger words into the following categories:<\/p>\n\n\n\n